[revorad]

This looks beautiful!

How are you planning to drive traffic to the site? I think as profquail suggested, content is king. Building a community around learning and teaching about beer brewing will probably do you a lot of good.

In the demo video, please show a real recipe instead of filler text like "Demo". Your users should not get the feeling that you don't know anything about beer brewing.

Add more recipes under "Shared Recipes". When I clicked on the only one there is, I got an error:

http://skitch.com/hrishimittal/raf6b/homebrew