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by Barrin92
2166 days ago
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is this a distinction without a difference? Networks like LinkedIn exist for the purpose of building real social capital and that's how they're used by 99% of their users. I don't see the incentive for someone to use a fake persona (other than scamming). All those private firms are in many ways identity providers just as real and official as governmental ones. |
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???
No they don't. They exist for the purpose of selling advertising. Any other purpose is either marketing copy to get you to use it or an emergent property based on people believing the marketing. Consider that LinkedIn would continue to exist if it provided no social capital whatsoever as long as it could still get ads in front of eyeballs.
Another observation: whether any specific social network "builds social capital" depends on the demographics of the audience and general "trendiness". People in high school don't care about LinkedIn, professionals in their 30s don't care about TikTok. Does this mean that TikTok should be an "identity provider" to people under 20?