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by Barrin92 2166 days ago
is this a distinction without a difference? Networks like LinkedIn exist for the purpose of building real social capital and that's how they're used by 99% of their users. I don't see the incentive for someone to use a fake persona (other than scamming).

All those private firms are in many ways identity providers just as real and official as governmental ones.

2 comments

> Networks like LinkedIn exist for the purpose of building real social capital

???

No they don't. They exist for the purpose of selling advertising. Any other purpose is either marketing copy to get you to use it or an emergent property based on people believing the marketing. Consider that LinkedIn would continue to exist if it provided no social capital whatsoever as long as it could still get ads in front of eyeballs.

Another observation: whether any specific social network "builds social capital" depends on the demographics of the audience and general "trendiness". People in high school don't care about LinkedIn, professionals in their 30s don't care about TikTok. Does this mean that TikTok should be an "identity provider" to people under 20?

It's weird to mount a mild defense of LinkedIn, which I don't really like much, but I think you're making a slight category error by tacitly lumping it in with other social networks. LinkedIn's value proposition has always been "getting jobs is mostly about professional contacts and we're going to help you build professional contacts," and it makes the bulk of its revenue by selling its recruiting tools and, to a lesser degree, its premium services for job hunters. The most recent figures I've found suggest it makes less than 20% of its revenue from ads. I actually susect LinkedIn would not continue to exist if it provided no "social capital" whatsoever, because their business model really isn't "get ads in front of eyeballs." It's "get job prospects in front of eyeballs."

Having said all that, I wouldn't want to use it as an identity provider. :)

It's a massive difference. Consider linkedin vs national UK login.

The later one guarantees the identity: full name, date of birth, address, verified phone number, last taxable income, etc...

It allows to request government benefits or open a bank account online, because the identity is guaranteed. There is a real verified person behind the account. (corollary: you will be in troubles if somebody gets credit cards under your UK identity).

On the other hand, it's not great if that identity is required to apply to a job. The company can see your passport after they hire you. There is no need for every job board and recruiter and company to systematically get all your personal information in advance.