[willheim]

The author, Mark Hughes, is correct in his write-up and comes up with a few suggested scenarios where it would be "ideal". Unfortunately for Color those ideal situations where a critical mass makes the app useful are few and far between. How could Color have demonstrated themselves better? Maybe by launching a SXSW where a tech savvy and experimental crowd would give it a go, see the benefit, and continue on using it. Come to think about it, that is exactly what Twitter did. Now, imagine if twitter launched like Color did. You are posting with no followers, no one you knows sees any reason to use it so your feed is empty. Now add that you are anonymous, can't "follow" anyone, and wait until some random stranger in your vicinity post something but meanwhile your stream is empty. That's Color.

Oh, and as for the group event image sharing thing... didn't Posterous launch Events at SXSW? Yes they did (and for $41m less). http://blog.posterous.com/introducing-posterous-for-events-a...