[joshuamorton]

> James damore's memo was created and went nowhere within google.

I'm not sure what your mean here, but this applies most readily to James himself. He posted the memo to larger and larger mailing lists until finally it spread.

[friendlybus]

No he discussed it with peers and it died in discussion

>"There was no outcry or charge of misogyny. I engaged in reasoned discussion with some of my peers on these issues, but mostly I was ignored," he wrote, of the initial response to his document.

It went viral later on.

[joshuamorton]

This is incorrect. I worked at Google at the time and commented on the original document. He posted it in a few small groups related to diversity. Nothing happened. Then he posted it in a relatively large public group unrelated to diversity. There was discussion in that group, and as part of that discussion it went viral (being linked elsewhere and posted around).

It was specifically because of the "mostly ignored" that he chose to escalate to a larger group where he felt he'd get more feedback and response (and agreement).