[adammoelis]

We don't think anyone has done prize-linked savings the right way in the U.S. There were many search engines before Google and social networks before Facebook. We think it's mostly about execution here, and prize-linked savings is a broad term and there are lots of ways to wrap a prize-linked savings product.

Walmart has a huge distribution advantage over startups which has allowed their program to become the biggest, but there's really no front-end, mobile-first approach, and not much fun gamification to it. We also don't think the few startups that have tried something in this space have taken the right approach either by making their products overly complicated, among other things.