[jrumbut]

I think the biggest issue is that there is a deluge of news and short form comedy, and it's free and good quality with a very tolerable amount of advertising on YouTube, Snapchat, Facebook, Instagram, Twitter, TikTok, television, etc, etc.

To succeed in short video they needed something that was beyond a bombshell, something desperately sought after but not forthcoming. Highly polished DeepFake Beatles concerts, with new music written by Paul McCartney. I don't see how you succeed charging for something that qualitatively better than YouTibe. You'd have to at least have new interactive elements (choose your own adventure? I don't know, but something cool).