[wolco]

Each person who voices an opinion is a real value and a real data point. What Microsoft is doing may look like a science but they are not asking the right questions so they get misleading results.

Reminds me of when facebook pushed autoplaying ads. A/B metrics when through the roof. Sales never saw so much engagement. Every slapping each other on the back. Ask a user they didn't understand what was happening, there was a fear that was introduced around scrolling your own feed.

Science is great but only attempts to answers the questions you give it.