[evanelias]

Verizon attempted a similar content/audience strategy to Quibi several years ago, with their content platform called go90 [1]. Their pitch centered around the lack of 15-20 minute video content with high production values, and the assumption that this type of content would be successful with millennials and commuters.

They burned over $1B and it was a colossal failure -- apparently so forgettable that none of the coverage on Quibi even mentions it.

One major difference: go90 was a free service, and it was even zero-rated for Verizon Wireless customers (i.e. didn't count against subscriber data caps). Yet it remained a failure across several attempted pivots before Verizon threw in the towel completely.

[1] https://en.wikipedia.org/wiki/Go90

[TylerE]

> the lack of 15-20 minute video content with high production values,

What a truly bizarre tack if that's what they really though. A "30 minute" TV episode is actually about 20-21 minutes minus the ads, intro, and credits.

[perardi]

I remember seeing those ads on the CTA.

And then promptly went back to either reading stuff in Instapaper, or listening to podcasts, or playing Pokémon Go if we were moving at a slow enough speed.