[cpsempek]

I actually don’t know if 8% is a good or bad conversion rate for free trial to month 1 paid subscriber for streaming services, or even just subscription services. In online marketing world, yes 8% is terrific, since just CTRs stand around 1%. So, just curious what baseline you’re referencing to conclude 8% is good.

Edit - some cursory googling suggests free trial to paid conversion for subscription services are generally somewhere in the 10-25% range. So I don’t think 8% is good, maybe mediocre. Note this is distinguished from lower rates associated with freemium model products(e.g., spotify). Will try to dig up some better refs to link out to.