[NineStarPoint]

They are the sellers of a VR headset, and want to increase the odds of that market taking off by adding a great game to it. Business decision wasn’t based around the game’s ability to sell well, but it’s ability to sell headsets. While this one game isn’t going to get me to buy a Vr headset, enough games at this level could, and there 100% are people who bought the headset just to play Alyx.

Which isn’t to say that Alyx could have been made as a non-VR game, from what I know VR is completely integral to the experience. But in choosing to make a different game that could have sold gangbusters vs making this game to support their hardware, they chose the latter.

Edit: Oh also they are so loaded they can do whatever they want basically and as a private company have no authority to answer to that can force them to pursue profit. I get the feeling Gaben is entirely happy with his current level of ludicrous net worth and values seeing a big change in the landscape of gaming in his lifetime over making more money. (It’s also possible that attempting to make new markets for Valve to take a 30% cut of is the best long term strategy to make money regardless)