[MattJ100]

If your primary criteria is "must support XMPP", you are very likely not amongst the target audience of Snikket, or you are at least in a minority of it. There are many XMPP servers and clients already out there easily discoverable by someone who knows that's what they want.

Snikket is aimed at people who primarily just want an out-of-the-box self-hosted secure messaging service. "XMPP" is not a feature for this crowd, but the benefits of XMPP are (federation, free choice of client software, etc.). For the same reason Mozilla doesn't advertise Firefox as a "HTTP client", the Snikket marketing is focused on features and not how the underlying tech is implemented - what we do, not how we do it.

The fact that Snikket is built on XMPP is not something we aim to hide however, it's discussed in [1] for example. It's just not what we lead with when introducing the project to general users.

Many good open-source projects fall into a trap of their developers marketing their project in a way that they would want to see it marketed to themselves. The truth is that nobody outside certain internet communities cares about open standards. They should, of course, but they don't realise it. We're trying to reach these people with Snikket.

[1]: https://snikket.org/network/