[cinntaile]

If you are a subscriber then a better signal would indeed be to unsubscribe rather than to block the site obviously, most of us probably aren't subscribers though. My guess is they're still earning some ad revenue from non-paying users, so reducing the number of readers should have an impact. I am aware that pihole users probably don't see the ads anyway. It might not make them listen, but I wouldn't underestimate the impact either. If they notice a drop in traffic from a big site like HN it might raise some eyebrows at least. At the same time you would have fewer people sharing the links to their other networks so you would get these second order effects as well. How big would this impact be? Hard to tell, only the nytimes would know for sure. I do feel that at least the people that signed the petition from above should stop using the nytimes. Actions speak louder than words after all.