[Traster]

This sort of ridiculous time pressure on a question that's basically of almost no importance seems unnecessary. It makes me think the culture around this is completely broken. It's also notable that they dropped everything, panicked, and triaged for 48 hours (which I presume is his way of saying that he has no respect for any of his teams' personal lives) for something which has no urgency other than who is asking the question. Then having completely interrupted everyone's jobs for 48 hours, they then go on to completely refocus the team for 2 weeks looking at why Barnes & Noble must be cheating.

And how does it all resolve? Oh right, the B&N App is pretty good, and they ask their users for reviews. Which the Kindle team would know if any of them had bothered to pay attention to what their competition is doing in the first place. Notice how the original point was that the B&N App had more better reviews? And how the solution was not to build a better Kindle App - it was to juice the metrics.