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by frankzander 2169 days ago
You mean Roboto everywhere? Maybe I have a preference for Lora in the headlines because it goes good with another font in mass text? Fonts are commonly underrated but take a look at some cooperate identities ... you recognize Mercedes every time you see a truck with ads of Mercedes on it because of what? You guessed it right ... fonts. This wouldn't be possible if everyone would use Arial, Verdana and Times New Roman or even Roboto.
1 comments

If ads are the only use case for fonts, all the more reasons to kill them with fire.
I hate ads as much as everyone else, but branding goes beyond ads and is valuable.
Rasterize your content or serve SVG?