[jojobas]

1) Host your own server, don't make it public. 2) The fact that there were so many non-mandatory and sometimes competing XEPs was a major setback indeed. 3) There were measures for that, such as that unknown users should answer "how much is pi*0" kind of questions

Matrix seems to solve items 2 and 4, lets see how much traction it gets.

[ta17711771]

Multiple government and large nonprofits have adopted it, what more traction can you ask for in free open source?

[jojobas]

Adoption by "normal" users instead of Telegram/Whatsapp/whatever.