[kevc]

I think you are right - but only for a specific crowd. The hardcore iron types tend to be serious about fitness, but define fitness narrowly. They fetishize the weightlifting basics, and dislike any and all gadgets and tech in their routines.

Always in fitness you have a group of customers who are not into fitness and making an aspirational purchase. However, there is also a group (probably larger than the hardcore weightlifter types) of fitness-oriented people who aren’t trying to lift heavy weights and they use apps, workout classes, and HIIT training with light weights.

Peleton/Mirror suit this group well. Both of my parents - who are older but fit - do almost 100% of their workouts on the Peleton now. My roommate, a former D1 athlete runs and does fitness classes via app. In both cases they were doing this before COVID, and quarantine is obviously causing many others to embrace this as well.