Of course, because they're seeing the benefit and not the cost. It's like asking people if they want free video hosting without mentioning that you're tracking everybody who uses it. People say yes.
So your point is that HIPAA is bad, your doctor should be able to sell your data? My point was that your browsing data is similar to health data, it could even contain health data so it should be a trail of who is collecting what and is sharing with whom and why. I won't believe the argument that implementing transparency for what you collect and sell is too expensive.
My point is that HIPAA has absurdly high compliance costs. It's like buying an apple for a million dollars. The problem isn't that apples are bad, but we sure shouldn't buy any more for that price.
Isn't the cost an implementation detail? The laws do not requiere things to be expensive and there might be a need for more regulations to fix the costs with better defined standards,software,procedures etc.