[selectodude]

The priority for people was never getting somewhere supersonic. BA needed to fly what amounted to subway service between JFK and LHR in order to make SST worthwhile to the very, very small subset of people who could afford it. However, due to how small that subset was, they were flying a dozen half-full flights per day. If they cut back on the number of flights, they removed the time savings of the Concorde and it was cheaper and far nicer to just fly an overnight flight on a 747. Didn't help that it had the hourly mx requirements of a fighter jet.

[bobthepanda]

Yup.

There is a reason why Boom Supersonic is only targeting a plane that comfortably seats 50.