[p_l]

At the same time, looking at all "parties" trying to track me on random website, my core question ends up being "why the everloving fuck why?".

A lot of actionable data for many a business can be safely separated from PII. Simultaneously I have hard time understanding why a simple website might need 20-50 different tracking services, all 3rd party. In my experience, that's the typical kind of business that was targeted by dishonest "GDPR consulting".

For majority of businesses that I talked with, GDPR compliance could be handled by implementing a set of rules that fit, normal font, on A4 page. There are few that truly required more, but those also had that data as crucial data, and that's where good honest consulting could do a lot of good.