[tchalla]

> I see more of this in society in general now, where with so much data and analytics there is a rush to "measure" everything. But I think it's important to acknowledge what is lost when "subjective" becomes a dirty word.

You may measure as long as you accept the limitations associated with the measure. Measures are man-made. Hence, subject to interpretation. You add that as a † next to the measure and accept the implications of using that as a measure. There's no perfect measure. There are only options and implications.