| Do you think it’s a good idea? | BAD |
Only the market decides whats good Would you buy a product which did X? | BAD |
You're asking for opinions from optimistic people, they'll always say yes How much would you pay for X? BAD |
Ask them how much the problem costs right now Why do you bother? | GOOD |
You understand the perceived problem. You understand why they go through the pain What are the implications of that? | GOOD |
Distinguishes between a need and a want. If you don't use Xero, your accounting is screwed Talk me through the last time that happened. | GOOD |
Understand how often they face the problem Talk me through your workflow. | GOOD |
Understand how they solve the problem What else have you tried? | GOOD | Figure out what people are doing to solve the problem Would you pay X for a product which did Y? | BAD |
People are optimistic and tell you what you want to hear Where does the money come from? | GOOD |
Understand the decision makers Who else should I talk to? | GOOD |
If they're not willing to recommend then your problem isn't big enough, you havent explained it well ^^^ Inspired by the Mom Test --- Hey everyone As part of my 2020 growth plan of pushing more actionable value out, I'm finally kicking off a newsletter Weekly breakdowns on how you can build an audience, grow a start-up, product ideas. It'll be a blend of learnings, what is curated through hours & hours of research as well as interviews with very experienced people If you'd like to get weekly updates on ideas behind smashing your product goals check out my latest post :) A brief of what you will see in the future is detailed above :) |