Would you buy a product which did X? | BAD | You're asking for opinions from optimistic people, they'll always say yes
How much would you pay for X? BAD | Ask them how much the problem costs right now
Why do you bother? | GOOD | You understand the perceived problem. You understand why they go through the pain
What are the implications of that? | GOOD | Distinguishes between a need and a want. If you don't use Xero, your accounting is screwed
Talk me through the last time that happened. | GOOD | Understand how often they face the problem
Talk me through your workflow. | GOOD | Understand how they solve the problem
What else have you tried? | GOOD |
Figure out what people are doing to solve the problem
Would you pay X for a product which did Y? | BAD | People are optimistic and tell you what you want to hear
Where does the money come from? | GOOD | Understand the decision makers
Who else should I talk to? | GOOD | If they're not willing to recommend then your problem isn't big enough, you havent explained it well
^^^ Inspired by the Mom Test
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Hey everyone
As part of my 2020 growth plan of pushing more actionable value out, I'm finally kicking off a newsletter
Weekly breakdowns on how you can build an audience, grow a start-up, product ideas.
It'll be a blend of learnings, what is curated through hours & hours of research as well as interviews with very experienced people
If you'd like to get weekly updates on ideas behind smashing your product goals check out my latest post :)
A brief of what you will see in the future is detailed above :)
Would you buy a product which did X? | BAD | You're asking for opinions from optimistic people, they'll always say yes
How much would you pay for X? BAD | Ask them how much the problem costs right now
Why do you bother? | GOOD | You understand the perceived problem. You understand why they go through the pain
What are the implications of that? | GOOD | Distinguishes between a need and a want. If you don't use Xero, your accounting is screwed
Talk me through the last time that happened. | GOOD | Understand how often they face the problem
Talk me through your workflow. | GOOD | Understand how they solve the problem
What else have you tried? | GOOD |
Figure out what people are doing to solve the problem
Would you pay X for a product which did Y? | BAD | People are optimistic and tell you what you want to hear
Where does the money come from? | GOOD | Understand the decision makers
Who else should I talk to? | GOOD | If they're not willing to recommend then your problem isn't big enough, you havent explained it well
^^^ Inspired by the Mom Test
---
Hey everyone
As part of my 2020 growth plan of pushing more actionable value out, I'm finally kicking off a newsletter
Weekly breakdowns on how you can build an audience, grow a start-up, product ideas.
It'll be a blend of learnings, what is curated through hours & hours of research as well as interviews with very experienced people
If you'd like to get weekly updates on ideas behind smashing your product goals check out my latest post :)
A brief of what you will see in the future is detailed above :)