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by the8472
2166 days ago
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> I don't think there is an obvious solution here, no matter how much it cost. The issue is centralizing social decisions to a single entity. We already have a model where corporate entities provide services at scale without taking on much of the social aspect: Utilities and infrastructure. So find a way to become a video hosting utility. An uncaring pipe. Create tools for users to build their own fiefdoms and branding and have it moderate themselves. Tying advertising into that might be difficult, but perhaps it would be up to those users, pay for the services or automatically enter an agreement with advertisers. If advertisers pull their content for whatever reason then people could choose to pay themselves or perhaps make a deal with different advertisers. Hosting adult-related content that most brands don't want to touch? Perhaps make a deal with seedier advertisers. Youtube would still take its cut, but only as part of infrastructure fees. Want to promote your content to other circles? Well, you're essentially an advertiser yourself now. |
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