[adarioble]

While I dislike “subscription everywhere” model, I suspect this could work miracles for second hand market, allowing consumers to add options to their purchase. I wouldn’t be surprised if these options are thrown in as “freebies” to the first owner and free for a couple of years and then turn into subscription.

[ajhurliman]

It bothers me that they're intertwining a subscription model for something that shouldn't need a subscription (steering wheel heaters). If the car came with one, it should just be available.

Adding this layer of abstraction complicates things and puts an unnecessary burden on to the user to consider a complex pricing structure of what features they want for what duration of time.

Between healthcare, airlines, music, and now cars, it's becoming ridiculously complicated just to buy things. I don't like it when companies complicate their pricing models to eke out a few extra dollars from those consumers who haven't meticulously studied the pricing models to optimize their purchase; I have other things going on in my life.

[sircastor]

This sort of reminds me of Tesla's higher capacity battery via software. The fact that the whole battery is there and it's just a software lock makes me kind of angry.

[popotamonga]

I stopped buying. Rent a nice bmw 300/mo taxes and full insurance included. Peace of mind.

[_alex_]

how?