This could very well be the cheapest for the consumer. Considering BMW has the highest maintenance costs of all brands in the USA, having a subscription fee for certain features may very well be cheaper. That's assuming BMW doesn't charge for a broken feature.
(bmw owners won't have to pay for turn signals they don't use)
Actually, I think it might be good if the features suck.
Sort of like restaurants going out of business if they didn't make tasty food. (of course, restaurants have healthy competition, and ... when we used to go to restaurants)
I paid for Audi connect - total waste of money. Mercedes me connect - total waste of money. Mercedes recently changed to a subscription model but I honestly would not pay for nice to have features. Must have features? maybe.
> That's assuming BMW doesn't charge for a broken feature.
I see you haven't owned a new BMW. The Bluetooth on my Motorrad doesn't work with the most popular brand of Bluetooth helmet systems, and there's a running joke that RDC stands for Rarely Displays Correct.