[basch]

>The entire money making scheme behind it, while innovative, is a privacy nightmare.

Is it? An ad bundle is downloaded to your pc. Your pc tracks some usage, and stores every analytic locally. Using the analytics, your local client chooses which ads to target you with. You wipe your local data cache, your analytics disappear. I would guess people wished more advertising respected privacy this way.

This seems like much LESS of a privacy nightmare than Google, Facebook, Verizon, Microsoft, Amazon storing a named profile for each person.