[ocdtrekkie]

> original idea of tying sites to real-world businesses

Ironically, the only system PKI had to attempt this, Extended Validation, is opposed by the loudest voices in PKI today. Despite arguably being the only real benefit PKI potentially offered: Notarizing that a domain really belonged to a given real-world entity.

EV had flaws, but it should've been improved, not axed. Security detached from people-understandable real-world entities will never provide real security, because at the end of the day people still need to interact with the system.