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by jlg23 2178 days ago
Vita-Cola is again alive and kicking, and I am one who actually loves it. I am sure this is not just nostalgia, because, even though I was born in the GDR, I was 9 when the wall fell and maybe had 3 glasses of Vita Cola before.

"crime, corruption and complete incompetence" are often cited as the reasons for why local brands disappeared, along with "nostalgia" for their revival. I personally believe people just wanted to have the stuff they could not get before - or "curiosity" to put it in one word. Once that was over, people went by taste again and yes, there are actually customers who just like a higher acidity, less sugar or simply a different taste.

2 comments

I think curiosity doesn't really cover it. Being a kid in the 90's, home-grown soda sucked. In Romania, we had knock-offs such a Adria Cola witch were, quite honestly, horrible.
Also living in the east. Many local services only offer Vita-Cola, no Coca-Cola. By choice. And it tastes good. Support the local economy.