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> No, they wouldn't, because the selection pressure on the organization is for the minimum amount of signaling required to optimize profits, not actual morality - not least of which because optimizing for profits optimizes for continued existence of the organization, and maximizing morality does not. Holding them to a higher moral standard just changes the measure of "what is the minimum amount of signaling required?" Selection pressure is unyielding - values that don't affect survival ultimately don't matter, because however much you like it, it will be competed out of existence. So if people were to apply selection pressure on organizations by condeming their actions and removing them from mainstream acceptance, leading to reduced profits (e.g. "Ewww, you're wearing Nike? Don't you know those are made by child laborers?!"), the optimal behaviour for them will be to exhibit a more moral behaviour. In particular, this would be much better than the attitude I replied to of "Of course Nike are using child laborers, as a corporation that is just what they do.". > Nor could an organization exhibit actual morality, because an organization doesn't have continuity of thought or policy - flip a few board members, change an executive team, and the people whose judgement comprises "the company's judgement" just changed entirely. It would be like discussing the morality of a robot which regularly swapped the brain it contains. > You're making the same category error as the previous poster: describing "corporation" as a noun that has a characteristic known as "morality," and then lamenting the amount of "morality" we expect from it. I agree that the behvaiour of an orgnization is an emergent property of the members of that organization and their culture, so it is hard to ascribe morals to the organization as a whole. However, I don't think it really matters what mechanism generates a good behaviour as much as the good behaviour itself. In my metaphorical example so far, if the Nike CEO literally hated children and wanted to work them to death but halted all child labor just to save profits, I'm still happy that the practice of child labor was stopped. Furthermore, if the Head of an organization was held liable for the actions of that organization (either legally or just socially), they would work to make sure the organization behaves in a way that makes them comfortable. If everyone in the world agreed that a certain behaviour was required of that organization, then that would include the members of that organization and itself would influence the behaviour internally. > Morality is for people. Profit-seeking institutions don't have morality - they have regulatory constraints on profit-seeking avenues. Tricking people into thinking corporations have the former is a jedi mind trick: keep people focused on controlling corporations with the same social censure mechanisms that work on people means you're not focusing your time and effort on the mechanisms of control that would actually work on corporations. Sure, applying regulatory constraints on organizations is also useful (though the same caveats you yourself mentioned still apply, e.g. a common failure in these regulatory constraints is that the risk-adjusted penalty the regulation sets is lower than the risk-adjusted profit, so the organization is still incentivied to break regulations). This regulation can be the result of public demand (in as much as the politicans writing it also respond to social pressure). > It's like a red dragon walking around talking about oh, gosh, how much his sunburn hurts. He's immune to fire; Heck, even if an organization says something without meaning it, that still has value. If 10,000 brands update their Facebook page to say "Black Lives Matter" but do nothing further about it (like donating to relevant causes, promoting black workers inside the company etc.) that still helps normalize and propagate the idea that "Black Lives Matter" and has some value of itself (though obviously much less value than actually acting about it). |