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by asjw
2169 days ago
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Any brand wants potential customers And social networks have hundreds of millions of them Do you think Coca Cola cares if KKK members drink it and bottles of Coke are shown in pictures of their rallies? Brand awareness is more important to them Starbucks cups with name spelled wrong are the perfect example: people think they are funny and post the picture of the cup with the Starbucks logo making the brand more popular So what seem an honest mistake is actually a well thought brand awareness campaign |
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They most certainly do care about being seen to be actively targeting the KKK audience.