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by koluna
2171 days ago
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To that, genuinely curious - what is the alternative you see to social media to build influence and visibility? One of the key benefits of Twitter is that you can make your work, be it in the arts, software or literally anything else, visible to a large audience. What’s the alternative if one is not to use Twitter? How do you publicize your findings or insights to a broad population? |
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If you can, you do it behind the shield of a faceless corporate entity (that you own) doing the promoting, rather than tying statements to your own personal identity. You don't stop using Twitter or Instagram et al., you stop using them to project your personal opinions out into the world. Your opinionated discussions are reserved to people you trust and to smaller in-person environments where you can have a real dialogue of understanding and exchange.
If you want to build value in your own identity, you take on the risks to chase the rewards. I'd suggest strictly talking about work, and never deviating from that. If you leave that lane, these days everyone knows the risks they're taking, it's blatantly obvious.
You publicize your findings, you don't spout off about such and such highly charged partisan social cultural revolution topic that is just begging to get you in trouble if you twitch the wrong way. I think that's really plainly obviously the way you handle it. What's so hard about that? Oh I just couldn't help throwing out my meaningless 2cents on BLM while discussing my work on using machine learning to recognize giraffes standing next to stop signs; I just had to get my opinion about black-white relations out there in the open, because what I have to say about BLM is super important and could change the world. No, just publicize the findings.