[rdiddly]

I sure hope so! But in all seriousness I don't think those two points conflict per se; they both say, "...advertising is not very worthwhile..." which kind of nails what's going on. The ground under our feet has changed. The audience by-and-large is fragmented, jaded, fickle, fed up, and has no money.

Fed up for the last 5 years hearing about scandal after scandal, outrage after outrage...

Fragmented for about the last 5-10 years, ever since we figured out the "long tail" and how to cater to everybody's unique interests. There is no longer anything approximating a place where everybody goes/is; hence there's not even a consensus anymore about what reality is, which is a related & tangential issue.

Has no money, well that's more of a continuum... either you do or you don't, but every year a larger number of people don't, and are too broke to be in the market for whatever product.

Jaded with advertising in general ever since probably the Boomers were in their 20s, and moreso when Gen X were teenagers.

Jaded with online advertising ever since the 90s when it became clear ads were going to follow us into what everybody thought was going to be a new online world.

Fickle since the dawn of time.