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by the_reformation
2179 days ago
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In the second episode the show, one of the copy writers literally states that all the firm's value is in its ad-placement team (radio, print, billboards, soon television), and the copy is just thrown in as gift-wrapping. |
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Think how much money there was (and is) in liasing ad agencies with Media buying/planning (this is the department's name)
Think how well the companies will treat you if you, let's say, want to place an ad in the Superbowl, or at a TV prime-time slot
The ad agencies are the true customers of the TV companies. Who do you think gets all the pampering (and possibly kickbacks)?