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by ocdtrekkie
2173 days ago
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User targeted advertising maybe moves the needle 4%. The reason people believe it's so key is that adtech companies need businesses to believe it's vital since they're the only companies with enough user data to do it. That 4% figure came from an independent study, I believe a Google-backed study claimed it had a 50% impact. Remove that and smaller ad companies can sell ads based on the content they're displayed next to. A reasonable "targeting" method which doesn't require tracking users at all. Sites could partner directly with advertisers for similar effectiveness at a drastically lower price. |
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