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by jodrellblank 2184 days ago
>There's no obvious new hardware category for Apple to pivot into

Was it obvious that AirPods would become a $4Bn revenue stream, or that Watch would take the lion’s share of the watch market despite having battery life of <1 day, or that Apple computer would move into regulator approved consumer heart monitoring?

Rumours of Apple TV and Apple Car and an Apple AR gadget have been around a long time.