[TeMPOraL]

It's easy to bullshit yourself into thinking your ads are much more effective than they really are. It's even easier to bullshit the people who pay you to do ads for them. Advertising and analytics platform happily oblige both use cases.

As 'sokoloff wrote, it's easy to get a measurement on the screen. But gaining real insight from it, or even knowing whether that measurement makes sense, requires a certain amount of analytical thinking and knowledge of statistics. Maybe among corporate marketing departments such skills are plenty, but in my experience, it's not usually the case with small marketing agencies serving smaller companies. Bullshitting has a better effort/reward ratio, particularly when your customers understand statistics even less than you.