[iagovar]

I would be willing to bet money. In the countries I know, going to McDonalds is something you do once in a while, you don't use McDonalds as part of your diet.

I worked surveying consumer habits for a fish supplier in Spain and we saw how people demands more easy-to-eat stuff, but in supermarkets.

Eating out or ordering food is still viewed as leisure time or something you do in a hurry. Younger people has bad eating habits, but they still go to the supermarket and "cook" at their homes.