[luckylion]

That's actually very well played. You know that companies want to hit pause because of lower sales and less consumer confidence, so you give them an easy out that will look like a moral stance, and you wisely limit the duration so that nobody feels too committed and can return to business as usual if Covid-19-related slow downs come to an end by the end of July.

[jasonv]

Or, they could just stop the advertising because of budget issues.

Supporting the boycott may be unpopular with some demographics. So maybe, just maybe, there's something to it.

[luckylion]

> Or, they could just stop the advertising because of budget issues.

Oh, certainly. My point isn't that they're doing it because of principles. The companies do it because they want to save money. But offering them an out that allows them do press pause but not say "we have bad sales" and gets them lots of good will in important media circles, that's a good play imho.

Especially the very limited length looks like that to me. Had they said "to boycott Facebook ads", no large business in their right mind would've gone through with it. Even with "boycott FB for a year", I don't think so. But for a month, while business has slowed down significantly and you're happy to cut back in spending? That's an easy yes.

And for the organizers it's a win as well, as they can say that they got some large companies backing their cause. It's a smart play.