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by fourstar 2171 days ago
Bad take. These companies are using FB as a scapegoat to reduce ad operations during this pandemic/company budget reductions.
1 comments

Seems synergistic with what I said, no? Reduce budget and do some testing at the same time.
In what world do you think CEOs don't have power over their marketing departments?
On paper, of course they can do whatever they want. This just gives them more cover to do it, shielding them (at least partly) from internal blowback.