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by MagnumPIG 2171 days ago
Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers.

I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.

3 comments

With the rise of TikTok, I wonder if Instagram is past its prime as well?

Most of my friends have stopped posting photos to Instagram, and just occasionally share stories now. But for short-form video content, TikTok seems to be growing much faster.

Yeah but you forget that TikTok is effectively spyware for the Chinese government packaged to look like a social media app.
I don't think anyone here forgot it. The average user, however, even if informed, likely will not care. I tried to convey all the issues surrounding FB to my SO, which produced generalized shrug.

I think a more drastic message is needed. Maybe some more distributed version of fappening that affects nearly everyone. That could get some attention. Could.

Remind them it got started as the reddit.com/r/jailbait for video and see what their reaction is.
Didn’t forget, I just remember how Zuckerberg regarded Facebook users back in the day (and those were Harvard students).
Facebook had more daily users in the US in Q2 than ever before. They've never had a quarterly decline.
What's the quality of those new users though? The people signing up to FB for the first time in 2020 are probably not prime.
There’s even a meme: Facebook is for boomers.

Idk how much of that is true, but apps like Instagram and tiktok are definitely talked about more these days

Boomers have the money, though. And advertisers like people with money.
Smart advertisers, anyway.

The older folks make facebook sticky for the younger people too. It might not be their first choice for social media, but they're on there cause extended family are on there.

Some people quit facebook, most people don't. There's lots of groups, and now you have market place. It's genuinely useful.

Yeah my wife and I (millennials) have both been "Facebook is for Boomers" people in the past, but when I was into competitive card games all the events were organized on Facebook, and now that we have a baby there are all kinds of new parent groups that we use.

We still don't really think much of it as a social network but somehow while we weren't looking it pretty much ate Craigslist, Meetup, and Local News so now we're on the platform again. Like if someone has some baby formula they don't need, we find out on Facebook. If somebody gets stabbed at the pizzeria across the street, we find out on Facebook. If there's a card game tournament, I (found) out on Facebook.

> Facebook is for boomers.

I can confirm that, I've been told this by my niece.