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technical co-founder should get >50%, he can build product without you And? What good is a product if there aren't any paying customers willing to buy it? "Build it and they will come" has not proven to be a 100% effective strategy... in fact, history is littered with long lists of products that got built, some at great expense, but failed as businesses. I think you underestimate - severely underestimate - the value the "business guy" brings to the table... IF said "business guy" is really a top-notch "business guy" and not just "some guy with an idea." Doing market research, identifying potential markets, interviewing customers and identifying pain-points and needs, determining pricing, determining market positioning, determining market type theory, cold calling to get leads, closing sales, raising funds, doing PR, determining channel strategy, generating demand and driving it into your chosen channels, arranging partnerships, etc., etc... these are the things that a good "business person" brings to the table, and they are essential. |