Yeah, I've noticed. But one way or the other they're going to have to get people to download and use the app. "We'll sell your personal data" isn't much of a selling point, so what exactly does the app do? Even color.com is vague about it. I sure as hell don't understand it.
It does look like they will be updating the app to try and resolve these issues. Although, one of their planned "fixes" are to stop the app from working at all when no one is around. I really hope they implement that properly because if they think they got backlash now, imagine if people try to open the app and it just closes on them, without a proper explanation of why.