[fxtentacle]

In my experience, it's even worse: those people who spend time and effort into becoming famous on the internet tend to have less interesting content than those who just silently post to their own blog and then move on to their next adventure.

That's why I like HackerNews, because users can recommend someone unrelated to the community purely for their content.

Substack kind of reverses the incentive here, because there's no money to be made in sending visitors off their platform. So either, it'll be a little echo chamber where Substack users only link to other Substack users, or even worse it creates an incentive for Substack's "creators" to copy content from people who didn't join.