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by dig6x
2181 days ago
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It does seem very convenient timing, the article talks about Starbucks spending less than half of its ad spend compared to same time last year. When push comes to shove they are bound to return to one of the biggest advertising platforms. Facebook in that sense similar to Google as an ad platform. Google has been threatening European publications that are refusing to allow it access to reader data that it will cut them off from the advertising avenues given it already gets permissions through its google accounts. Seems like privacy laws and social pressure almost morphing into anti-competition sentiment for the big ad platforms. |
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