[saltking112]

ic. but from Amazon's perspective, if customers want something that is mostly turn-key with the ability to customize, wouldn't they just combine AWS services themselves? I would believe Amazon has DB only solutions, compute only solutions like EC2 etc... So why was Snowflake able to thrive in this environment? Was the market simply too big?

[dig6x]

Yeh the CLoud market was at a stage where the niche with some convenience add could thrive. Now we're seeing all these multi cloud platforms emerge because enterprises are managing multiple server providers at once etc. so you can imagine all the opportunities for horizontal scaling beyond big tech in the industry.

[teej]

What snowflake offers would cost you millions in engineering time to recreate from AWS primitives from scratch. AWS does offer a competing all-in-one offering (Redshift) but Snowflake has a superior cost structure and has outpaced it on features.