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by xg15
2179 days ago
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I mean, it would help to be honest about the metrics that the A/B tests are evaluated against. If you optimize purely for growth and engagement, then your test results will reflect that - even moreso if your tests are scientifically sound. I'm continually surprised how companies manage to sell "let's try to keep users glued to the screen as long as possible" as doing something for the general good. |
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