[dghughes]

People self-employed like appliance repairmen, plumbers, fishermen, farmers, carpenters, roofers, grass cutting, snow removal.

Here in Canada it's a great vehicle due to snow and rugged terrain. Even in small towns snow is on the ground 25% of the year but in some places nearly half the year.

I don't care if the truck is gas or diesel as long as it moves. But electric would be preferable for efficiency as long as it can haul a trailer or carry a load.

[tmh79]

There are lots of self employed people that own nice trucks, but the primary sales target of the F150 is a wealthy office worker who lives in the suburbs. By far their biggest customer base is people who like the aesthetics of the truck but do not need a truck, and do not use the features of the truck beyond its size.