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by rootusrootus 2179 days ago
> Is there a good explanation why pick up trucks are so popular in the US, but no in Europe?

Because they are the most versatile vehicle on the road, if you are not constrained artificially by narrow roads and heavily taxed fuel.

5 comments

It's got little to do with the width of the road. The Model X is quite popular in Europe, and the difference in width vs the F150 is literally 1 inch.

The biggest reason is probably purchase price. An F150 Raptor (the only model I could find a price for) is $100k in Britain, versus $60k in the US.

You do see quite a few pickups in Europe, especially as commercial vehicles. But the Toyota Hilux, Mitsubishi L200, VW Amarok etc. outnumber the American trucks at least 10:1.

And very few trucks are owned by "regular" people. Much better to get a Land Rover Discovery or a Toyota LandCruiser, and throw the big unwieldy stuff you need to move in a trailer.

(As an aside, we used to have a Chevy Avalanche with the 8.1L Vortec. That was a fun car, I'll agree, but you had to close your eyes while filling up with petrol.)

The ford ranger costs $104.355 in Denmark including taxes. This is not something anyone buys unless they have a need or a fetish.

Then you have pay the yearly $675 green tax and $1.51 per litre of diesel.

I would say that taxes are constraining how many people are buying this type of car.

Edit: more taxes.

Let's remember that it's actually cheap fuel that has its price maintained "artificially", and not the other way round.
More than half the retail price at the pump in much of western Europe is tax. If you take the base price of the fuel in both Europe and the US, exclude taxes, then the price isn't actually all that far apart.
I prefer narrow roads which leave space for pedestrians, businesses like cafés and shops, properly walkable cities, etc. And I would like fuel to be even more heavily taxed (or other more progressive schemes for taxing personal car use).
I’d have thought they’re less practical than vans for a lot of tradespeople. If nothing else, the van protects equipment from rain.
Everyone has their own use case, obviously. But remember that a pickup can easily have a canopy, or even just a bed cover. A van cannot take the roof off to haul junk, dirt, gravel, etc.

My point is that a truck is arguably the most versatile, not that it is the best choice for all use cases.