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by stephenhuey 2179 days ago
As I just alluded to in another comment, a lot of it is marketing of a macho image, e.g. commercials in Texas are customized to tell guys how the pickup being marketed is tough enough for Texans. So plenty of people I've known buy them because they associate them as being the most appropriate thing for a man to drive, whether they ever use the truck bed or not.
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