[keiferski]

Really getting tired of the constant reiteration of this soundbite. It's much, much more complex than that, and the constant chanting of "ideas don't matter" just leads to groupthink.

For example: what if the bulk of your product is copy (writing) or design? All it needs is a simple account system and framework built around it - the majority of the work is nontechnical. That's not to say that it is easy or simple; rather, the work is just not technical in nature.

Technical execution deserves 85% in a tech-heavy startup. Technical execution deserves far less than 85%, probably even less than half, in a non-tech-heavy startup.

The OP didn't specify "what" his site is about, but regardless.

[levifig]

And I'm tired of the constant rebuke of a perfectly good soundbite by people that have no idea of the distinction of "idea" and "execution". Design and copy writing are as much part of "execution" as code is. They are also as technical as code is, just not your idea of technical.

Good ideas with average execution are forgettable. Average ideas with great execution are memorable.

[keiferski]

Now you're just arguing about definitions. "Technical" = coders in 99/100 uses, especially for the OP.